Digital Menu Tips (parts 2 & 3)
When designing a digital menu board or having someone design one for you, always bare in mind that it is important that the fonts are large enough for the client to read from a distance. Therefore never make them smaller than they really need to be in order to fit more items. Avoid clutter by adding too many items from a large menu onto not enough screens. It has been proved that cluttered menus tend to make clients feel full, thus ordering less. Whereas clean and clutter free menus tend to be more appetizing and clients are inclined to order more. As well as red being the color that induces people to feel hungrier from all the other colors. Brown being the least. Make sure your digital menus are strategically designed to yield the best results from your clients.
One trick to fit a few more items or images onto a digital menu screen is by splitting the screen into various rotating zones. Zones are splits in the screens that rotate images or items to conserve space. You can rotate parts of the screen or the entire screen. You can also time them to intervals of your choice.
When designing the layout to a digital menu board, we recommend not more than 12 items if you want to include one image for each item on your menu, else your menu will be too populated. For menus with between 12 and 20 items, you can fit a few images as a garnish, accordingly. If you exceed 20 items, you will not have room for images. Remember never to clutter your menus, allow breathing room, but if you must rotate your menu to fit more items, never rotate your big sellers and main items. Those should always stay static in one zone. Rotate instead your sides, desserts, or drinks in separate zones. And never more than 2 slide rotations per zone as people don’t like waiting in between rotations to order. Make sure your menus are professionally designed, rich in color and tasteful. Remember, customers order based on their appetites.
When designing the layout to a digital menu board, we recommend not more than 12 items if you want to include one image for each item on your menu, else your menu will be too populated. For menus with between 12 and 20 items, you can fit a few images as a garnish, accordingly. If you exceed 20 items, you will not have room for images. Remember never to clutter your menus, allow breathing room, but if you must rotate your menu to fit more items, never rotate your big sellers and main items. Those should always stay static in one zone. Rotate instead your sides, desserts, or drinks in separate zones. And never more than 2 slide rotations per zone as people don’t like waiting in between rotations to order. Make sure your menus are professionally designed, rich in color and tasteful. Remember, customers order based on their appetites.
In the digital signage world, we have a saying…Content is King. Always make sure your menus are king in Its content.
