Digital Signage for Supermarkets

Supermarkets are among my favorite locations to deploy digital screens. All supermarkets have sections where they display their prices on cold cuts, meat, cheese, salads and other types of foods they make on location. Some have delis or pick up counters where they sell cooked and ready to eat food. A great place to offer digital menu services. You can also enter into a partnership with a supermarket, where you can offer the menu screens for free in exchange for allowing you to deploy an additional screen and sell ad spots, which will pay for the entire deployment of the hardware and software, as well as leave you with a healthy profit. Here is an example of how the math would look like. It would cost approximately $300 per TV screen, $250 per media player, software and design, and about $150 for the TV bracket and installation. Totaling $700, let’s say $750 with miscellaneous. So 2 screens would run $1500. If you find 10 advertisers and charge a modest $1000 per client for an entire year of advertising, you stand to pay off the screens and realize an $8,500 profit the first year and $10,000/year in renewals thereafter. 20 advertisers would yield you $20,000 in yearly revenue/location. You can also charge more per ad spot. Supermarkets are great host locations as everyone has to go to the supermarket and they usually have, in the hundreds, of daily traffic. Check out all our videos and subscribe for more digital signage strategies.