Digital Menus Reseller (Part 3)

When determining how many screens to install, your clients will usually make that decision, but it is up to you to provide guidance. For example, if a client hands you this menu and expects them to be designed over 2 screens, with a layout that looks like this, in other words include an image for each item, it is up to you to say, this is impossible. The fonts would be too small for clients to read and the design would be too cluttered if we tried to fit all of this onto just 2 screens, let alone provide images for each item. They would need at least 5 screens to create the outcome they expect. Since a clients’ budget can be limited or they may only have room for 2 screens. They would need to edit their menu so that it would fit on just 2 screens, this means cutting out some less important items. And if they absolutely want to include images, we can rotate the images in available spots. Some clients will NOT want to edit their menus and therefore will agree to add more screens. When it comes to images, we can provide professional stock images for those who don’t have images or have taken unprofessional photos of their food. You don’t want unprofessional images on a menu, as that would turn off clients. When it comes to food, presentation is important and so are images. This also pertains to videos; remember stock photos and videos can be purchased inexpensively, in other words, much cheaper than hiring a photographer or videographer to come take pictures or shoot videos. We handle all that so you don’t have to worry about it. To better understand the design process, be sure to watch our series titled; Digital Menu Tips.