Digital Menus Reseller (Part 2)

Once you find your first client, determine what kind of design they are looking for based on their specifications. Remember, clients don’t always know what they want, or sometimes try to fit too many items on one screen, so it is up to you to make sure they stay within content norms. That means not to overpopulate the screen, hence cluttering the design just to fit more items. That will hurt the design, in turn hurting the client’s business. There is a certain size the fonts have to be so they can be read from a few feet away by clients trying to order. That means never more than 25 items on a 40 inch TV, and not more than 40 items on a 55 inch. Therefore supply the right size TVs to your clients according to their menu size. We will help you determine that. Also understand, the more items you need to add to a screen, the less space you have for images. Example, the menu on the left has 7 items, and images can be displayed for each item. The design in the middle has 30 items and limited to fewer images as a garnish. The menus on the right are examples of menus with over 40 items. When deploying menus with a lot of items, we can rotate images in a corner when there is lack of space. Like the ones in this video.

Understanding the fundamentals of how a menu should be designed will help us design the menus correctly the first time. In turn, you will be more efficient on selling and speed up the process of each job installation. The more efficient you are, the more volume you will be able to handle, thus generating more revenue.