Digital Menu Tips (part 1)

When designing a digital menu board or having someone design one for you, always bare in mind that it is important that the fonts are large enough for the client to read from a distance. Therefore never make them smaller than they really need to be in order to fit more items. Avoid clutter by adding too many items from a large menu onto not enough screens. It has been proved that cluttered menus tend to make clients feel full, thus ordering less. Whereas clean and clutter free menus tend to be more appetizing and clients are inclined to order more. As well as red being the color that induces people to feel hungrier from all the other colors. Brown being the least. Make sure your digital menus are strategically designed to yield the best results from your clients.

One trick to fit a few more items or images onto a digital menu screen is by splitting the screen into various rotating zones. Zones are splits in the screens that rotate images or items to conserve space. You can rotate parts of the screen or the entire screen. You can also time them to intervals of your choice.

When designing digital menu boards, be mindful of the images you will select. For the majority of menu boards, we recommend isolated images. These are images with no background, hence the term isolated. They are ideal for clean menu styles. Clean menu styles are menu boards with no background, and selecting an image with a background can make your menu board look less appealing. Which in turn tend to make clients feel less hungry. An isolated image gives your menus more breathing room and space. A much cleaner and more appealing image of your item or items, hence avoiding clutter. A cleaner menu improvesmenu understanding by up to 30%. Using images with a background should be used on menus that also have a background. If you decide to use them on a clean style menu, then we suggest adding boarders around the image.

Carefully select your item images. Make sure your images complement the overall look and feel of your menu layout and design, and avoid over using images. Use categories, columns, and rows to structure your layout. As well as do not use colors that clash nor combinations that make it hard to read. Simply put, don’t use colors that don’t go together. You can choose the orientation of your menu by designing and displaying them in either landscape or portrait modes. Convey your brand colors and logo into your menu designs, but don’t overdo it, sometimes less can accomplish more.

In the digital signage world, we have a saying…Content is King. Make sure your menus are king in Its content. For more tips and tricks on digital menu boards and digital signage, subscribe to our YouTube channel. As well as on how to become a digital signage and/or digital menu boards reseller and monetize on this growing industry. We also build interactive digital signage touch screen kiosks as well as its content…