Digital Menu Reseller (Part 06 & 7)

Explainer videos are a great way to showcase and market your business. It is easier to watch a video than it is reading. People tend to skim when it comes to reading. Just as you are watching this explainer video, have us create one for your signage business. Approximately 120 words equals to one minute of video. You can send us your script or have us create one for you. Then once you approve the audio, we add images to create your explainer video, much like a power point presentation but with voice-over narration, like this video. And videos are more effective in getting the message across. How effective are they? 80% of the information retained in the brain is visual. Apparently we process visuals 60,000 times faster than text. People who read only remember about 20% of the information. We can also create you a whiteboard promo like this.

When becoming a digital menu boards reseller, there are a few statistics you need to know before starting. To be able to make over $100,000 per year or more of net profits, you need an average of 2 to 4 clients per month. Part one of this video series shows resellers making an average of $5000 per job, by the time they become experienced in selling digital menu boards. Even by lowering your price by 25%, to make quicker sales, you can still earn over $100,000 per year with only 1 client per week…on average. Suppose you lower your price to $1500 per TV, instead of $2000 per TV, your net profit would be $850 per TV installation. Given your TVs will cost $300 each, your media player including software and design $200, and installation including brackets $150 totaling $650; you are making $850 profit per TV install. Since restaurants on average install anywhere between 3 to 5 TVs, you can earn between $2550 and $4250 per job in net profits! This is roughly $10,200 to $17,000 per month in income, which totals $122,400 to $204,000 per year in net revenue. Of course the bigger the city you live in, the easier it is to attain these figures. This is not including whatever income you make from the digital signage advertising part of your business, which if you are a good entrepreneur, can earn you an even higher revenue than digital menu boards. You will find the math and the step-by-step fundamentals of building a digital signage advertising network in our 10 part series titled; “how to start a digital signage advertising network” on our YouTube channel. Getting back to digital menu reselling, you should be buying 10 players from us each month. Each player purchased from us should be generating $850 to $1450 of net profits when you sell an entire package which includes the screens as well. Some of our resellers are TV installers and they keep the extra $1000 of installation fees which bring them into the $250,000 yearly revenue range, by installing their own TVs. If you are not a TV installer, don’t attempt to install TVs yourself, unless you are insured for this type of job. When you reach a point where you are selling 10 to 15 players per month, you are basically running a quarter of a million dollar business. You will run into clients who wish to purchase and install their own TVs to which you will only sell the players, software and menu designs. These types of jobs will still net you $150 to $400 of net profit per player. So if a client plans on installing between three to five screens, you stand on earning anywhere from $450 to $2000 per job. In this case you are simply making the sale and delivering the hardware. Some of our resellers just ship the players directly to their clients. Of course you will still earn extra revenue on maintaining the menus, updating the designs and administering price changes. Due to this being a highly niche industry, our resellers located in small towns enjoy being the monopoly of digital signage in their area, and their competition located in big cities charge outstanding fees that Mom and Pop shops simply can’t afford. You will solve this dilemma by supplying affordable digital menu board solutions to small businesses who understand the need to go digital and don’t want to spend an arm and a leg. Subscribe to our channel for more strategies on how to begin, and be sure to smash that like button.